NEWYORK | BANGALORE, India – June 16, 2022:Eros Investments, a leading global media, entertainment and technology portfolio of Ventures – Eros Media World, Eros Now, Xfinite’sMzaalo and others, announced today that it has entered into an alliance agreement with Wipro Limited (NYSE: WIT, BSE: 507685, NSE : WIPRO), a leading technology services and consulting company, to further develop and scale the artificial intelligence (AI) and machine learning (ML) based content localization solution. The solution automates the time-consuming manual content localization process of captioning and dubbing with near-human accuracy, resulting in significant cost and time savings for global media organizations, post-production, and direct-to-consumer-over-the-top (OTT) streaming platforms.
Eros Investments’ data science experts will work with Wipro’s technology team to leverage its Vantage solution, an AI/ML-powered content intelligence platform that leverages Google Cloud’s Translation AI service suite to deliver both Speech -to-text models’ as well as ‘computer-generated voice from text-to-speech’, including voice cloning, emotion tagging and speed synchronization in different languages. The first phase of automated translation (subtitling) will be available in multiple languages including English, French, Spanish, Arabic, Mandarin, Malay, Bahasa, Tamil, Telugu, Hindi and Bengali. The “Use Cases” will be useful when training models to later develop the solution in other languages. Vantage by Wipro helps extract intelligence/metadata from various forms of content, video, audio, images, printed text and more.
The joint content localization service from Eros Investments and Wipro will be available to media and entertainment companies in two delivery models: platform-as-a-service and private cloud delivery.
“Organizations across the media and entertainment space are increasingly looking for solutions that enable accurate and true-to-scale language translation,” he said Victor Morales, Managing Director, Global Systems Integrator Partnerships, Google Cloud. “Wipro and Eros Investments’ content localization service, combined with Google Cloud’s machine learning capabilities, will provide customers with the functionality they need to deliver exceptional viewing experiences to audiences everywhere.”
“In a world where content is paramount and cultural and language barriers are breaking down, closed captioning and dubbing have become a crucial part of the video experience. It’s well known that ‘good subtitles can’t save a bad movie, but bad subtitles can ruin a good one’, and that’s one of the reasons we’re investing in a robust and automated translation solution together with Wipro. As the global reach of content grows , accelerated and accurate localization will be key to making quality original and catalog programming available to new global subscribers and viewers,” saidSWaneet Singh, Director, Eros Investments.
“With the ability to easily scale based on client needs, our AI translation solution is ideal for media companies looking to expand their global audience footprint. Our offering not only improves the accuracy of the translated content, but also reduces manual translation effort. This significantly reduces costs and time to market. Improving the ability of viewers worldwide to access and enjoy content from other markets will help drive global growth in viewership and the OTT platform as a whole, and we are extremely proud to support this effort,” he saidMalay Joshi, Senior Vice President & Sector Head, Communications, Media and Information Tech, Wipro Limited.
Wipro strives to continue collaborating with other leading technology companies to create user-centric cloud solutions that strengthen global relationships.
About Eros Investments
Eros Investments is a company with assets in media, sports, blockchain, digital commerce and games. His portfolio companies include Eros Media World, Eros Now, Xfinite’sMzaalo, EXR and Eros Innovations. Disruption is at the heart of Eros Investments, and its core culture is deeply rooted in next-generation IP driven by technology. Its blockchain, sports and entertainment companies have changed the game and have a solid first-mover advantage. Eros Investments is a sustainable organization dedicated to developing the Web 3.0 ecosystem with a mission to improve the world of entertainment through innovation and diversity.
About Wipro Limited
Wipro Limited (NYSE: WIT, BSE: 507685, NSE: WIPRO) is a leading technology services and consulting firm focused on developing innovative solutions that solve clients’ most complex digital transformation needs. Leveraging our holistic portfolio of consulting, design, engineering and operations capabilities, we help our clients achieve their wildest ambitions and build future-ready, sustainable businesses. With over 240,000 employees and business partners in 66 countries, we deliver on the promise to help our customers, colleagues and communities thrive in an ever-changing world. Visit www.wipro.com for more information
Ayan Dutta for Eros Investments
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