LOS ANGELES & SEOUL, South Korea–(BUSINESS WIRE)–WEBTOON will create a new European company, expanding its presence in the region and consolidating its position as the #1 European digital comics market and the world’s largest digital comics platform. The new European WEBTOON company will be based in France
WEBTOON has built a global digital comic ecosystem, helping local European comic creators to reach a new generation of fans around the world. WEBTOON first entered the European market in 2019, establishing French and Spanish WEBTOON services, followed by a German service in 2021. The new WEBTOON corporation will expand the company’s international business centers in key markets, including its North American headquarters and subsidiaries in Korea and Japan.
WEBTOON’s EU company will allow the company to further accelerate the European ecosystem for creators and fans of digital comics. The company will also expand its local content programming, adding new creators and series to the platform. WEBTOON plans to add around 200 new series in French and 100 new series in German this year. The new series will feature content from local creators as well as translated global hits from some of WEBTOON’s biggest creators in Korea, Japan and the US.
Other initiatives for local European digital comics creators include a new competition for French creators, taking place in July 2022. A major competition initiative for creators in 2021 attracted 1,200 local French applicants. In Germany, WEBTOON will launch a CANVAS platform – a user-generated digital comics platform – for German creators later this year, helping the company to discover and support more German digital comics artists. The company will also increase its competitiveness, adding new local teams and expanding its work with local publishing partners.
WEBTOON Founder and Global CEO Junkoo Kim said: “The European market for digital comics is poised for incredible growth as a diverse new generation of comic fans and creators discover WEBTOON. By creating a European company, we will continue to expand our presence and leadership position in Europe and grow the community of passionate WEBTOON creators and fans across the EU.”
WEBTOON has enjoyed continued growth over the past year and recently announced a record high for users, surpassing 82 million monthly active users (MAU) in January 2022 – a growth of 10 million users since January 2021. Daily active users (DAU) by The English , Japanese, Spanish, French, German and Thai WEBTOON services also hit record highs. The company also announced an increase in monthly paid transactions, which exceeded 100 billion won in January 2021.
According to data.ai (formerly App Annie), WEBTOON’s French and German services rank first in monthly active users and sales among webtoon/comic apps on Google Play and Apple App Store as of February this year.
WEBTOON digital comics have become increasingly popular in recent years. The company’s high-profile 7FATES: CHAKHO series, in partnership with BTS, surpassed 15 million views in two days of its release earlier this year, setting a record for views among new releases.
A growing number of streaming and Netflix adaptations – including All of Us are Dead, Hellbound, Love & Leashes and Sweet Home – have catapulted WEBTOON into the mainstream. All of US are Dead weekly views on WEBTOON increased 80x after the Netflix series began streaming in January.
WEBTOON® is the world’s largest digital comics platform, home to some of the biggest artists, IP and fandoms in comics. As the global leader and pioneer of the mobile webcomic format, WEBTOON revolutionized the comics industry for comics fans and creators. Today, a diverse new generation of international comic artists have found a home on WEBTOON, where the company’s storytelling technology enables anyone to become a creator and build a global audience for their stories.
With a huge catalog of incredible digital comics from rising stars on the WEBTOON CANVAS platform and a growing list of superstar WEBTOON Originals creators, there is something for every comic fanatic on WEBTOON. With an average of over 82 million monthly active users and WEBTOON adaptations on Netflix, HBO Max and other screens around the world, WEBTOON’s passionate fandoms are the new face of pop culture. The company has worked with DC Comics, Marvel Entertainment, HYBE and many more of the world’s largest entertainment brands.
The WEBTOON app can be downloaded for free on Android and iOS devices.