Tubi, a division of Fox Entertainment, highlighted its growth in streaming over the past year, as well as its growth in original content and FAST (free ad-supported streaming TV) entertainment channels, during today’s IAB NewFront presentation.
The company unveiled over 100 original titles coming to the platform over the next 12 months, including a range of horror, thriller, sci-fi, animated, romance and black cinema titles. The titles announced during the presentation were “Classmates” by Danielle Fishel; “Cinnamon,” starring Damon Wayans and Pam Grier; and “Kitchen Commando,” starring military veteran and former White House Executive Chef Andre Rush.
Also, the original animated series The Freak Brothers, which voices Pete Davidson, Tiffany Haddish, Woody Harrelson and John Goodman, will be the first series to return for a second season, to be released in December 2022.
Tubi also shared that it has seen significant growth over the past year, with 51 million active users in the most recent quarter, and totaled 3.6 billion hours watched in 2021. For comparison, Tubi had 25 million active users in 2020 and 33 million last year.
Mark Rotblat, chief revenue officer at Tubi, said in a statement:
“Tubi’s approach to personalization enables content for every community, and our record growth shows it’s working. We’re duplicating that approach while providing our brand partners with transparency and the ability to reach incremental, diverse and highly engaged consumers.”
Alongside new originals, more linear offerings will be added to the platform, including channels for Fox Entertainment’s The Masked Singer and Study Ramsay Global’s Gordon Ramsay.
The free, ad-supported streaming service will also continue to maximize synergies across the Fox portfolio, such as co-productions with Bento Box Entertainment, MarVista Entertainment, and monthly documentaries and specials from Fox Alternative Entertainment and TMZ.
Actress Vivica A. Fox hosted Tubi’s presentation and was quick to say that the platform has the “largest free, ad-supported library of movies and TV shows you can find anywhere.” In total, the content library consists of over 40,000 titles and is home to over 100 sports and local news channels.
Tubi Chief Content Officer Adam Lou Winston said:
“While other companies focus on creating a small handful or long-range originals, Tubi creates a massive library of originals to support fandoms… At a time when many companies are scaling back, Tubi plans to double the number, by doubling our number of originals.”
While Adam apologized for the spasmodic father joke, he also poked fun at rivals for scaling back the original content. Netflix recently had to cancel a number of titles.
He then shared that Tubi was able to “gain an audience our competitors don’t have.” More than a quarter (27%) of Tubi users are unavailable on other AVODs (advertising-supported video-on-demand). 78% of streamers aren’t on Peacock, 68% aren’t on The Roku Channel, and 62% aren’t on Hulu, Adam said.
The company prides itself on being accessible to a wide audience. According to Tubi’s most recent report, The Stream: 2022 Audience Insights for Brands, the results show that 71% of Tubi viewers are unavailable on cable TV, 56% are unavailable on linear TV, and 27% are unavailable on any other major free program are unattainable streaming platform.
That being said, according to industry insights, AVOD is likely to surpass SVOD (subscription video-on-demand) this year. For example, in 2021, SVOD audience grew 8% year over year, while AVOD grew twice as much at 16%. That trend will continue, Tubi said in its report, closing the roughly 5% gap between AVOD and SVOD market penetration.