During the pandemic, artists had to find new ways to reach their audiences, and in a New York Times article, Trivium’s Matt Heafy reveals how comfortable and profitable his life has been since joining the streaming platform Twitch, and reveals that he is doing almost as much there as combined by Trivium’s other music streaming platforms.
Heafy was one of several artists featured in the piece, which aims at how Twitch has become one of the more profitable streaming platforms for artists. The piece reveals that Heafy’s band Trivium raised an average of $ 11,000 per month from the other audio streaming services in 2019 and 2020, while its own Twitch channel generated just under $ 10,000 from an audience that was about a tenth as big.
Heafy says his daily routine is dressing and feeding his twins before heading to a bedroom at his Florida home, where he uses three computers and three cameras, as well as his various musical instruments and equipment, to keep in touch with his audience to kick. Usually online between 9 a.m. and 3 p.m., the Trivium front man practices guitar riffs, plays first-person shooter video games, and has become known for some of his cover songs and production work.
Two of Heafy’s most recent collaborations included a metal version of Richard Marx’s’ 80s ballad “Right Here Waiting” with the pop rock singer and joined forces with Linkin Park’s Twitch user Mike Shinoda on a new track called “In Defiance ” teamed up. “Both collaborations had been on screen with Heafy on the Twitch platform for some time when they got together.
According to the New York Times article, Heafy has around 220,000 followers on Twitch with an average of over 10,000 viewers.
“Even if I don’t feel like practicing, I know there will be people who want to hear their favorite Trivium songs for a few hours,” Heafy said. “So I make sure I’m there to make your day a good one.”
The singer and guitarist also says that while he expects viewership to drop a bit when the world reopens after the pandemic, he nonetheless intends to keep his Twitch participation even after he and the band get back to their touring lives .
“I’ll stay exactly the same – 9 am and 3 pm, Monday through Friday,” he said. “Every show, every sound check, every vocal warm-up; every day off I play in the hotel room. I consider it part of my life now. And I want to do that for as long as possible. “
Check out Heafy’s Twitch channel here.
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