The Global Transition To Hybrid And Virtual Events – Investing In The Present To Thrive In The Future – Branding In Asia Magazine


The ongoing change from traditional to virtual event formats has been going on for a long time, but since the pandemic all gears have been switched to hyperdrive.

When it came to the virtual water cooler, at some point we spoke of the COVID-19 pandemic as a “time machine into the future”. This peak of accelerated change has created an imperative to consider the choices we will face as the constraints of the pandemic are removed.

And being able to predict what will happen next, real or virtual, is an important skill to develop. It’s especially important when organizations need to be agile still driven to flourish and not only Survive.

The change from traditional to virtual event formats has been going on for a long time, but since the pandemic all gears have been switched towards hyperdrive.

However, thriving in this industry and hosting successful events requires more than predicting what will happen next. In fact, it’s important to focus on the now.

Immerse yourself in the present

Where do we want to go? How fast? And how do we get there? While each organization faces its own challenges and opportunities to move forward, the goal is clear: we need to humanize the future of events.

After all, promoting human connections is at the heart of the events industry, and at Hubilo we place more emphasis on ensuring attendees have a full and engaging personal experience.

In a typical webinar format, it is difficult to meet people and actually talk to them. However, attendees can do a lot more on advanced event platforms like Hubilo.

“The possibility of designing a virtual event in such a way that the exhibitors and organizers remain visible and generate a lot of attention is an essential component for a successful event.”

There are a number of features available to event professionals to address audiences on the Hubilos platform. From two-way communication to live chat to gamification, there are endless possibilities to re-engineer the engagement of attendees at events.

There are also booths and lounges where you can chat with other participants. If they don’t know who to talk to, don’t worry, matchmaking services will match them to profiles that are most relevant to their search using advanced information fields. The more participants answer surveys, respond to presentations, and interact with others, the better their experience will be.

Increase in brand visibility

While we are busy creating bespoke and seamless experiences for attendees, most of the time exhibitors and organizers are pushed into the background.

It is easy for attendees to be drawn to the insightful sessions they want to attend or to network with like-minded attendees. On top of that, there is a lot you can do on this platform – there’s a battle over the recall.

This is where branding comes in to save the day.

Image via Hublio

The possibility of designing a virtual event in such a way that the exhibitors and organizers remain visible and generate a high level of attention is an essential component for a successful event.

At the end of the day, exhibitors and organizers want attendees to remember that they had a great time at the event, that they are keen to partake in future editions, and continue the relationship they have built even outside of the virtual event space.

Ensure customer success

A reliable customer success team is the driving force behind every event and supports the customer in giving all participants the best possible experience.

Organizers already wear many hats – putting together a solid program that everyone wants to participate in, creating the right content, coordinating with the speakers, and much more. In addition, most of them are not familiar with virtual event technology. Surely they could use the help of a customer success team.

Here at Hubilo we have a team that will help with planning, running the day, assisting with post-event analysis and planning for the future, and redesigning the experience with a touch of empathy.

Hybrid and virtual events offer several advantages, such as: B. Reduce costs, increase audience reach regardless of geographic location, provide numerous branding options for exhibitors and organizers and maximize the event ROI.

It’s not just one person to contact or message you, but a network of digital workers – tech warriors, fast-moving people, and quick-thinkers – standing BY the organizer’s SIDE throughout the event, as well as before and after the event.

From the “bigger picture” perspective, they are also problem solvers who help solve some of the biggest problems.

As they ensure the integration of the online and offline experience, the lists of technical problems that often plagued the virtual experience are now easy to overcome.

By working together as a team, we can ensure that attendees have the best possible event experience.

Switching from marketing to sales

Hybrid and virtual events offer several advantages, such as: B. Reduce costs, increase audience reach regardless of geographic location, provide numerous branding options for exhibitors and organizers and maximize the event ROI.

Numbers may not tell the full story, but they are a good yardstick for measuring the success of an event. Additionally, a successful business helps customers move from marketing to sales.

Nonetheless, we see the immeasurable nature of events as the driving factors for long-term success – the current experience, the high level of attention and consistent, reliable support.

And you can be sure that no matter how the landscape changes, when all of these elements are in place, customers can continue to thrive in the future.


Would you like to learn more? click here to unleash the power of immersive events.

About Gloria Skelton

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