So great was the desire of Taylor Swift fans to see the singer live in concert next year that ticketing site Ticketmaster crashed during a pre-sale period.
Millions of “Swifties,” as the pop artist’s fans are known, flocked to the site to purchase tickets to see Swift on her upcoming “Eras” tour, causing the site to freeze or crash on Tuesday, angered fans and prompted Tennessee Attorney General Jonathan to open an investigation into how Ticketmaster handled the event.
“Tennessee Attorney General Jonathan Skrmetti is concerned about consumer complaints related to @Ticketmaster‘s presale of @taylorswift13 concert tickets. He and his consumer protection team will use all available means to ensure no consumer protection laws have been violated,” the AG’s office said in a tweet.
The investigation will also look at what some fans call subpar customer support during the snafu.
“There has been historically unprecedented demand with millions of visitors looking to purchase tickets for the TaylorSwiftTix presale,” Ticketmaster said in a statement Tuesday after legions of tickets failed to secure tickets.
Hundreds of thousands of fans have successfully purchased tickets, Ticketmaster added. Also, the presale window for Capital One ticket holders has been moved to Wednesday at 2 p.m
Tickets are publicly available from Friday, November 18th.
Aspiring concert-goers who were unable to secure tickets this week took to Twitter to vent their frustration, urging Ticketmaster to waive the fees associated with their purchases to compensate customers for the inconvenience at a later date having to return the site.
“At this point you’re seriously withdrawing the fees, you’ve let everyone down and wasted people’s days. People skipped work and school for it and you knew what kind of traffic to expect and once again you all failed,” one person tweeted.
“I have work at 3:30 today. I’ve already rescheduled my shift so I can do the presale and now I won’t be able to get tickets. I’m so incredibly angry right now that I can. I can’t even begin to explain it,” wrote Twitter user @lenoraajoy.
Others who secured tickets complained that they had to spend significantly more money to buy them from resellers like StubHub.
Rep. Alexandria Ocasio-Cortez accused Ticketmaster of monopolizing ticket sales and called for the company to be dissolved.
In 2010, Ticketmaster merged with live event promoter Live Nation.
“Daily reminder that Ticketmaster is a monopoly, its merger with LiveNation should never have been approved and they need to be governed [sic] in. Break ’em up,” the New York Democrat tweeted.
Sen. Amy Klobuchar, D.-Minnneosta, also accused Ticketmaster of hurting consumers through excessive dominance.
“What is happening with Ticketmaster is an example of why we need strong antitrust enforcement! Monopolies wreak havoc on consumers and our economy. When there is no competition to stimulate better service and fair prices, we all suffer the consequences,” she tweeted.