Spike in ‘Squid Game’ web traffic leads to Netflix lawsuit in South Korea

  • Netflix said its new Korean-language series “Squid Game” could become its biggest show of all time.
  • Its popularity is causing explosive internet traffic in South Korea, claims an internet provider.
  • SK Broadband has sued Netflix for usage fees in response to the show’s popularity, Reuters reported.

SK Broadband, an Internet service provider in South Korea, has filed a lawsuit

, reported Reuters on Friday.

The company claims that Netflix’s hit “Squid Game” is generating explosive traffic and argues that the streaming platform should pay usage fees for it. A Netflix spokesperson did not immediately respond to a request for comment on the lawsuit.

Netflix co-CEO Ted Sarandos said during Monday’s annual Code Conference that the Korean-language survival show will “definitely” be the company’s biggest non-English-language series of all time, insider Travis Clark reported.

Sarandos added that there is “a very good chance it will be our greatest show ever,” a title currently held by Bridgerton and seen by a record 82 million households.

SK Broadband claims that Netflix’s traffic on its network has increased by 1,150 gigabits per second (Gbps) over the past three years and peaked this September. “Squid Game” was released on September 17th.

The lawsuit is part of an ongoing legal debate in South Korea over whether or not content providers like Netflix should be required to pay usage fees for local internet services.

In a previous lawsuit, Netflix said its responsibility was to create and deliver content – not to make the internet available to viewers, Reuters said.

Amazon, Apple and Facebook pay usage fees, but Netflix and YouTube do not, an SK spokesman told Reuters.

Kang Dong-han, Netflix’s VP of Content for Korea, said Netflix’s investment in the South Korean entertainment industry had an “economic impact” of $ 4.7 billion, Yonhap news agency reported on Wednesday.

“The investment has generated an accumulated economic impact of 5.6 trillion won and created 16,000 jobs in various entertainment and content creation-related industries,” said Dong-han at Netflix Partner Day, an online event.

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