Roku announced this morning an expansion of its original range of content with 23 new Roku Original programs, which will debut on August 13th on the free streaming hub The Roku Channel. The new program, which also stems from Roku’s takeover of the failed streamer Quibi’s catalog, will add to the original list of 30 originals first released in May. Among the new programs are four shows that hadn’t gone live on Quibi’s Service before Roku bought the content catalog for his own original store.
These unreleased programs include “Eye Candy,” a “Nailed It!” -Like contest series hosted by Josh Groban and inspired by Japan’s “Sokkuri Sweets”; Squeaky Clean, a cleaning competition series hosted by Leslie Jordan; Season 2 of the pay-it-forward reality show “Thanks a Million,” executive producer for Jennifer Lopez; and the 10-part documentary What Happens in Hollywood, directed by Marina Zenovich, which describes some of the industry’s most controversial secrets.
Other programs that are arriving now are: “& Music”, “The Andy Cohen Diaries”, “Benedict Men”, “Elba vs Block”, “Fierce Queens”, “Floored”, “Gone Mental with Lior”, “Mapleworth Murders” “,” Memory Hole “,” Nice One! “,” Nikki Fre $ h “,” Run this City “,” The Sauce “,” Sex Next Door “,” Singled Out “,” Skrrt with Offset “,” The Stranger, ââ Survival, âandâ Wireless â.
Roku had praised the performance of its original range of products during the second quarter results last week, saying the new catalog performed “well” without sharing specific metrics.
The company also said it would continue to invest in originals, but downplayed the size of its role in its larger strategy for The Roku Channel, where original programming is a smaller fraction of the content Roku offers its customers.
According to Roku CEO Anthony Wood, The Roku Channel’s catalog consists mainly of content that comes from the license agreements that Roku enters into with various partners.
“It’s a portfolio approach and the originals are part of that portfolio,” he said. âThe main source of content is still licensing, but originals also have advantages. And as part of the portfolio, they are a great addition, âadded Wood. He also carefully stated that adding originals would have no gross margin impact associated with The Roku Channel’s ad-supported video-on-demand (AVOD) business model. Instead, the expansion to originals, which includes Roku’s purchase of âThis Old Houseâ, is more about user acquisition and the advertising business.
âThe other advantage of the originals is of course the halo effect. So it’s helpful with the advance notice, it’s helpful for our advertising business, and it’s helpful to bring new customers to The Roku Channel, âsaid Wood.
The company stated that originals led to more engagement from users, which then led to more advertisers – including new advertisers – and that gives Roku more money to invest in more content and grow its business. Roku said more than 42% of its advertisers were first-time pre-sale advertisers with the company, which had a lot to do with its ability to offer original programming on the Roku channel.
Overall, however, Roku saw a mixed Q2. The company exceeded Wall Street expectations with earnings per share of $ 0.52 versus estimates of $ 0.13 and revenues of $ 645 million versus estimates of $ 618 million, reported however, a decrease in streaming hours. Roku said streaming hours were down 1 billion from the first quarter of 2021, but attributed that to the pandemic as more people left their homes for activities like dining, entertainment and travel. Shares fell more than 8% after the earnings report, despite Roku reporting that streaming hours were up 19% year-over-year worldwide.