PROPEL Center Announces Location for Technology Innovation Center

TO DRIVE to build the highly anticipated global HBCU technology and Iinnovation Hub at historic site in Atlanta University Center

ATLANTA, September 29, 2022 /PRNewswire/ — The PROPEL Center, HBCU’s global technology and innovation center dedicated to strengthening the black talent pipeline, today announced the construction site for its new physical campus. This new location, 635 Atlanta Student Movement Blvd., is located within the Atlanta University Center (AUC) on Parsons St. between Vine St. and Elm St. on the former site of the University Plaza Apartments – one block down Clark Atlanta University Campus known as “The Birdcage”.

The site is approximately 12 acres and has special historical and cultural significance to the black community due to its proximity to the original site of Friendship Baptist Church and Flipper Temple AME Church, as well as other local African American institutions. The location also offers PROPEL a unique opportunity to build on AUC’s legacy through long-term leases Clark Atlanta Universitywhich offers options for the future development of the property.

The PROPEL Center will support the entire HBCU community, which includes more than 100 colleges and universities, through a robust virtual platform accessible to all HBCU students and faculty. Founding partners Apple and Southern Company, along with strategic partner The Walt Disney Company, have made major investments in the development and launch of the PROPEL Center.

Designed to provide innovative curriculum, work-based learning experiences, advanced technology support, and unparalleled career and leadership opportunities, the hub will continue to work to provide a range of strategic resources, preparation, and industry access across the Black higher education community to support their work in producing the next Generation of scholars dedicated to justice, justice and entrepreneurship.

Curriculum options available at PROPEL include agricultural technologies, augmented reality, social justice, health, arts and entertainment, and hospitality and energy, as well as career preparation and entrepreneurship courses. Construction is scheduled to start in early 2023.

In just one year, PROPEL has partnered with HBCUs to develop programs that will inspire new curricula and learning experiences in health, arts and entertainment, and social justice,” said interim CEO of PROPEL L. Waymond Jackson, Jr. Upon completion, the PROPEL Center will build on these efforts by providing an innovative learning space for all HBCU students. We are delighted that the PROPEL Center will be built on a site that has such historic significance as the Birdcage. This unique project gives us a great opportunity to honor the past while building a transformative experience that will change the future of HBCU students.”

“We are proud to support the Propel Center’s mission to empower the next generation of Black scholars, innovators and entrepreneurs,” he said Lisa Jackson, Apple’s vice president of Environment, Policy and Social Initiatives. “Propel’s new campus in the heart of Atlanta is well positioned to create exciting learning and collaboration opportunities within the HBCU community.”

This is an exciting and crucial next step in the construction of the PROPEL Centers physical campus in the heart of Atlanta University Center,” said Thomas A FanningChairman, President and CEO of Southern Company. As a founding partner, we are honored for the opportunities to bring about change and make targeted investments that advance educational equity for the entire HBCU student community.”

“Here, at Clark Atlanta Universityour leadership, faculty and students are honored to be partners in the launch of the PROPEL Center and to have the opportunity to lead this long-term partnership,” said Dr. George T. French, Jr., President of the CAU. “The progress of the PROPEL Center and its journey to realization has been steady and rewarding to watch. We are proud to see that this important next step has been taken so boldly.”

To see the PROPEL Center’s vision being realized with this much-anticipated announcement is gratifying for the entire HBCU community,” he said Aaron WaltonPresident, Cheyney University. As a proud partner and first HBCU, at Cheyney we know exactly what it’s like to be and celebrate a “first,” and we’re honored to be a part of this innovative accelerator that improves everyone’s training, readiness and future becomes HBCU students.”

The PROPEL Center will have a tremendous impact on my life as SGA President Kentucky State University. ItIt’s very important for me and my fellow students to have unlimited mentoring opportunities – as well as hands-on learning experiences – from business leaders that will guide us in the right direction for success,” he said Savion Briggsa PROPEL grantee. The PROPEL Center does all of these things and more while allowing my fellow students to build relationships with key corporate partners like Apple and Southern Company, as well as other campus leaders at the HBCUs.”

To learn more about the PROPEL Center, visit Also tag us on social channels at: #IAMPROPEL.

Around TO DRIVE center
Supported by founding partners Apple and Southern Company, the Propel Center is a unique innovation and learning center for the entire HBCU community that will serve as the catalytic epicenter of learning, providing students with the knowledge, skills, tools and resources that… required to transform the country’s talent pipeline and workforce. Through a robust virtual platform, on-campus activities at partner institutions, and a physical campus at Atlanta University Center, PROPEL will provide innovative curriculum and unparalleled leadership opportunities to create the next generation of Black leaders.

About Apple
Apple revolutionized personal technology with the introduction of the Macintosh in 1984. Today, Apple is the world leader in innovation with the iPhone, iPad, Mac, Apple Watch and Apple TV. Apple’s five software platforms – iOS, iPadOS, macOS, watchOS and tvOS – offer seamless experiences across all Apple devices and empower people with groundbreaking services like the App Store, Apple Music, Apple Pay and iCloud. Apple’s more than 100,000 employees are committed to making the best products in the world and leaving the world better than we found it.

About Southern Company
Southern Company (NYSE: SO) is a leading energy company serving 9 million customers through its subsidiaries. The company provides clean, safe, reliable and affordable energy through three states electric utilities, four states natural gas utilities, a competitive generation business serving wholesale customers across America, a leader in distributed energy infrastructure, a fiber optic network and telecommunications services. Southern Company’s brands are known for excellent customer service, high reliability and affordable prices that are below the national average. For more than a century we have been building the future of energy, developing the entire portfolio of energy resources including zero-carbon nuclear power, advanced carbon capture technologies, natural gas, renewable energy, energy efficiency and storage technology. Through an industry-leading commitment to innovation and a low-carbon future, Southern Company and its subsidiaries develop the customized energy solutions our customers and communities need to fuel growth and prosperity. Our uncompromising values ​​ensure we put the needs of those we serve at the center of everything we do and steer our business for the betterment of our world. Our culture and hiring practices have been recognized nationally by the US Department of Defense, GI Jobs Magazine, DiversityInc, Black Enterprise, Forbes and the Women’s Choice Award. To learn more, visit


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