MLSE’s Future of Sport Lab aims to advance Canada’s sports technology industry with the latest addition

  • FSL was launched in 2018 and offers mentoring and resources
  • Graduates have raised $30 million in grants to date

The Future of Sport Lab (FSL) has enrolled eight Canadian sportstech startups in its incubator program, offering early-stage companies the opportunity to partner with Toronto Metropolitan University and Maple Leaf Sports and Entertainment (MLSE).

Launched in 2018, the program offers participants mentoring, resources and opportunities to develop their technology and scale their business. Graduates have raised more than $30 million in funding and formed significant partnerships in the sports business.

This newest cohort includes startups working across multiple areas of the esports industry, including performance, fan engagement and event experiences.

“Canada has such a passionate and innovative sportstech community. We look forward to working with these eight dynamic Canadian startups from across the country and connecting them to the FSL network of sports leaders,” said Cheri Bradish, Founder and Executive Director of FSL at the Ted Rogers School of Management at Toronto Metropolitan University .

On the player side, the inclusion includes Drive Hockey Analytics, which uses artificial intelligence (AI) and wearable puck tracking technology to improve hockey performance, while TiptapSPORTS is a touchless payment system for venues and DIBZ’s technology enhances the game day fan experience through text messaging .

BookSeats.com is a platform that allows users to book packages that combine travel, accommodation and tickets, while Innerlogic develops software that enables sports organizations to measure their workplace culture at all levels. Classlete, TheProgram.ai and Vic Park Analytics focus on content, participation and engagement.

“We are very excited to welcome a dynamic group of entrepreneurs to the MLSE ecosystem through the Future of Sport Lab,” said Sumit Arora, vice president of strategy and analytics at MLSE, which owns several Canadian sports franchises and venues, including the eponymous Toronto Maple leaves in the National Hockey League (NHL).

“The incubator offers early-stage companies an unprecedented opportunity to access our organization, venues, professional sports teams and MLSE Digital Labs for opportunities for mentoring, leadership and collaboration. We’re excited to see what they have in store this year.”

About Gloria Skelton

Check Also

US swimmer Anita Alvarez saved by coach Andrea Fuentes at World Championships

Placeholder when loading item promotions Two-time Olympic swimmer Anita Alvarez passed out and sank to …