Cinedigm today announced a joint venture with the Emmy Award-nominated director, producer, writer, choreographer and pop culture innovator Laurieann Gibsonto start the Born Out of Passion (BOP) network. The partnership is the first multimedia streaming service to offer a full range of dance-related programs worldwide. Gibson will lead the channel and work closely with Cinedigm on all aspects of development, production, distribution and monetization.
Gibson’s undeniable influence on the entertainment industry has been well documented over the past twenty years. She was the creative visionary behind some of the world’s greatest musicians, including Lady Gaga, Katy Perry, Nicki Minaj, Diddy, Meg Thee Stallion, Alicia Keys, The Jonas Brothers and many more. In addition to her renowned choreographic skills, she has appeared in successful reality television shows such as So you think you can dance and do the band, Dancing mothers, and Beyond the limelight. In February 2021 she published her debut book, Dance Your Dance: 8 Steps to Unleash Your Passion and Live Your Dream. Gibson itself has become an “iconic brand that stands for innovation and passion”. Her flair for transforming artists into well-known names, recognizing cultural trends, connecting dance communities and tapping the power of dance as a universal language prompted her to bring her vision for BOP to life.
“Dance enables everyone to dream big without barriers and is now more than ever a driving force in pop culture,” said Gibson of the unique partnership. “I am very excited to be working with Cinedigm on this unprecedented project because they are incredible visionaries and collaborators. The BOP experience we create together will be unique and incredibly fun, and I hope it inspires joy and embodies the magic of entertainment. BOP is here to make the world dance! “
“It is a privilege to work with Laurieann to launch BOP,” said Chris McGurk, chairman and CEO of Cinedigm. “Her career and success story is an inspiration to anyone brave enough to make their dreams come true. After building so many well-known brands over the course of her career, we look forward to harnessing that drive and helping her create the next superstar in her repertoire by launching this first global streaming platform of its kind. “
“BOP (Born Out of Passion) is the ideal name for this unique service,” said Erick Opeka, President & Chief Strategy Officer of Cinedigm. “For so many, dance is their passion and it is their way of connecting with the world. This network offers viewers of all ages and backgrounds a channel and community dedicated to what they love. It’s a unique streaming channel that is intergenerational, multicultural and creates a positive experience that is different from any other streaming service on the market. “
Cinedigm’s core mission is to entertain the world by building the world’s best portfolio of enthusiast channels and services for the streaming generation. Through a diverse mix of premium SVOD services and dedicated AVOD and FAST channels, Cinedigm’s streaming portfolio reaches indie film (Fandor), horror (Screambox & Bloody Disgusting) and family entertainment (Dove Channel) as well as special channels for legendary ones Entertainer led by Bob Ross (The Bob Ross Channel) and soon to be Elvis Presley (The Elvis Presley Channel).