Most companies agree that brand awareness is a top priority for their business. In terms of how easily a customer recognizes your company’s name or service, brand awareness is what creates loyalty. An example how brand awareness creates this association? Think Band Aids. Instead of saying “I need a bandage for this cut,” we say “I need a band-aid” and refer to the brand. This type of brand awareness is why patches have almost monopolized the patch market.
So what about your personal brand? Many founders don’t see who they are personally should denote a certain level of awareness to resonate with your company’s audience. But a personal brand resonates with an audience—it inspires trust, just like a company’s brand awareness does. According to CEO hangout, “82 percent of people are more likely to trust a company when their leaders are active on social media.” Sales reps also see fruit in building personal branding, as it has also been reported that “sales reps who use social media perform better 78 percent of their own kind.” Numbers as significant as these are hard to ignore.
No, you don’t have to hire a brand consultant for your personal brand or spend an hour every day building it online. Think how you are Build your personal brand (even unintentionally) and see how you can double that effort instead.
1. Do you use social media as yourself?
Lorena Garcia, Founder of Call Me Lore, discusses the power of using social media to build your brand image. “Social media is a place where you can show people Who are you. This is not only done through images, but also through captions and what you write or post in your stories. If you want to focus on being the pro in your industry, share your knowledge in the caption. If you focus on sharing your interior design skills, share beautiful photos of your home,” she writes.
Many founders focus solely on their business social media accounts, posting about the latest features of their new products or upcoming news. if you are If you use social media under your name but are struggling to build a personal brand, take Garcia’s advice to heart. Share with your audience Who are you and how that relates to what you do or what you are passionate about. In many cases, this can serve as another “marketing point” for your business. Because of this, many celebrities are able to launch successful businesses: they first build their personal brand and then start a business aligned with it.
An example of this is actress Shay Mitchell’s affordable travel gear company, Béis, which she started because she travels constantly for her career. Now she’s able to effortlessly integrate her product into her posts, and because she’s had a loyal audience from the start, the company was off to a good start.
2. Do you often share your point of view?
It’s also important to know who you are on social media and say it proudly. Trust is built with an audience when you treat them like they’re friends with you, which means you shouldn’t water down your content to appeal to everyone. Think of it this way: In business, you know your audience and your niche and you don’t deviate from it. That makes your product successful.
Benjamin Dinkins, the co-owner of Kodion Advice advises: “Don’t be afraid to speak up about your point of view. The biggest social media influencers and entrepreneurs can’t make the world happy… so how are you going to do that?” He cited Elon Musk as an example. “Some love him, many hate him…but he’s arguably one of the most well-known CEOs for his antics, public speaking, marketing accomplishments and speaking out about what he believes in.”
That personal brand awareness is very important, and here’s why: “No disrespect to American Airlines, but if you were to ask 10 random people off the street, maybe one of them will know who the CEO of this company is. Of the other nine, three may drive a Tesla, four of them may know who Elon Musk is, and two may own stock in the company and the other may not care.” Dinkins explained. It’s not your job to be everything to everyone. Just be yourself and share your perspective, and that’s how you build awareness.
3. Do you have a mission or message that you stand for?
To understand this coherently, it’s also important to include what matters to you in your social media presence. This usually refers to your company. To borrow from Garcia’s interior design example, alongside posting photos of your home, try to articulate why it’s important to you. Maybe you believe home should be a place where you want to be more than anywhere else, and you prove you stand by it by sharing your dinner parties and all your home improvement projects.
Missions and messages are also how you land to create more awareness. If you’re always writing about how your life’s mission is to help more women make seven figures, then the next time a journalist needs comment on an article along those lines, you’ll be at the top of their list. This contributes to more brand awareness, which also helps your business to grow.
These efforts begin to stack up like a pyramid: you start with who you are, and then express yourself consistently using the mainstream means of communication we have today (keyword: consistent). Over time, this builds a strong platform for your personal brand awareness that will always help you win in business.