Entertainment Service Industry – Whistle Stop Depot http://whistlestopdepot.com/ Wed, 22 Sep 2021 03:51:14 +0000 en-US hourly 1 https://wordpress.org/?v=5.8 http://whistlestopdepot.com/wp-content/uploads/2021/06/icon-2.png Entertainment Service Industry – Whistle Stop Depot http://whistlestopdepot.com/ 32 32 New federal study on Latinos in the media could be rosier than reality http://whistlestopdepot.com/new-federal-study-on-latinos-in-the-media-could-be-rosier-than-reality/ http://whistlestopdepot.com/new-federal-study-on-latinos-in-the-media-could-be-rosier-than-reality/#respond Tue, 21 Sep 2021 23:49:07 +0000 http://whistlestopdepot.com/new-federal-study-on-latinos-in-the-media-could-be-rosier-than-reality/

Despite overindexing in movie ticket purchases and accounting for nearly a fifth of the US population, Latinos are underrepresented as employees in almost all major media and entertainment industries, according to preliminary results of a federal study published Tuesday.

US Latinos appeared to be overrepresented as service workers in one media sector alone, the data showed. Directors, editors, and decision-making officers were the least representative of Hispanics working in Hollywood, the news media, and publishing. The study, conducted by the US Government Accountability Office, is the first of its kind to focus on the employment of Latinos in the media.

Overall, Latinos in the United States made up about 12% of the media and entertainment workforce, compared to the Hispanic population as a whole, which was about 18% in 2019.

The first results of the study were well anticipated in Hispanic watchdog and media circles. For the past several years, Washington politicians and Hollywood heavyweights have persistently urged industry leaders to fill the representation deficit for the nation’s fastest-growing, and now largest, minority subgroup.

On Tuesday, Rep. Joaquín Castro (D-San Antonio), who took up the issue as a political cause, announced the numbers during a speech at the National Press Club in Washington, DC. Castro and other members of the Congressional Hispanic Caucus had asked GAO to review the available data on Hispanic employment in media and entertainment in October 2020.

“The media industry, and Hollywood in particular, is still the most important image-defining and narrative institution in American society,” Castro told the club. “This lack of narrative, this systemic exclusion, is not only dangerous for Latinos, but also for everyone.”

Castro called on major newspapers like the New York Times, the Washington Post, and the Los Angeles Times because, compared to the demographics of their cities, they have particularly poor rates of journalists who are Latinos or Hispanic.

“The fact is, some of America’s most prestigious media institutions are the biggest and longest-running perpetrators of cultural exclusion,” said the congressman. “As of today’s GAO report, it is now public knowledge that Latinos are underrepresented in the media industry.”

However, GAO’s initial raw employment rate is not as bad as previously thought, surprising some analysts and advocates. Researchers at UCLA and USC have continuously tracked in front of and behind the camera visibility of US Latinos in large studio productions, usually only finding single-digit percentages last week.

Unrelated to the study, Professor Chon Noriega, who is the former director of UCLA’s Chicano Studies Research Center, warned that GAO numbers may look rosier than the reality of where Latinos are in the media.

Significantly, on the basis of its data sets, GAO did not differentiate between positions in English or mainstream-oriented media and positions in Spanish-language media. Spanish-language media generally make greater use of Hispanics, and in some markets – such as Los Angeles – they tend to dominate the tops of ratings.

Media activists have specifically called for better representation within mainstream targeting storytelling in English, arguing that Spanish-language media does not readily reach the larger US population. In the past, proponents have criticized large entertainment companies for replenishing their diversity numbers by incorporating Spanish-language programs and attitudes into their internal analysis.

Spanish-language media “is doing some of the balancing work, and it should be there because it is generally not really treated as part of American broadcasting culture,” Noriega said. “The same with music, right? But you have to analyze the difference between English and Spanish. “

GAO examined the responses to the US Census Bureau’s American Community Survey, a random sample of households, from 2014 to 2019. The office compared these numbers to data collected by the US Equal Opportunities Commission between 2014 and 2018 from all of them related companies with four or more employees. (The study excluded employees from technology, social media, and telecommunications companies.)

“When four Latinos get together and start a production company, it doesn’t matter whether the film ends up on television or in the cinema,” says Noriega. “Their presence in the industry was duly noted, but not their marginality.”

Other data points jumped out on observers who responded to the report. Senior and executive managers were only 4% Latinos or Hispanic Americans in 2018, while college graduates, including producers, directors, actors, and journalists, made up around 8% Latinos. According to GAO, 22% of those employed in the service sector in 2018 were Latinos.

Also noteworthy is the racial segregation among Latinos (who can be of any race).

GAO found that Latinos “alone white” made up 67% of the Hispanic workforce in the media in 2019. Black or Afro-Latinos made up 3% of the group; Asian Latinos made up 1%; Latinos who identified themselves as Indians (often a standard for Indigenous people like actress Yalitza Aparicio) were 2%; and Latinos who identified themselves as “another race” or “two or more races” made up 27% of the total. This last subgroup is usually made up of mestizo Latinos who list their heritage as partly indigenous and partly European.

Brenda Castillo, president of the National Hispanic Media Coalition, said Monday that the new numbers disprove a more complex landscape at the industry level. The day after the 2021 Emmys show, in which no non-white actor won a performance award, the early spread of GAO numbers felt dissonant, she said.

“I mean, did you check out the Emmys last night?” Castillo said. “We’re turning around [close to] 20% of the US population, and we’re definitely not a 20% of the publishing, television, and entertainment employees.

“Hollywood and the media company, most of it is in California, which is 40% of the population is Latinos, and then the Emmys was in LA, which is 50% Latino,” added Castillo. “It’s just not going fast enough.”

The GAO study came about in part in response to the 2019 anti-Latino massacre in El Paso, which prompted political leaders to question whether Trump-era sentiments toward immigrants were hateful or stereotypical portrayals of Latinos in public stir up. Castro also noted Tuesday that states with large Hispanic populations like California and Texas shouldn’t “subsidize marginalization” by providing tax incentives to media industries that don’t employ enough Latinos.

GAO’s studies on Hispanic representation in media and entertainment are ongoing. A second study is expected next year.

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Norwegian Announces Onboard Entertainment And Experiences For Prima – Cruise Industry News http://whistlestopdepot.com/norwegian-announces-onboard-entertainment-and-experiences-for-prima-cruise-industry-news/ http://whistlestopdepot.com/norwegian-announces-onboard-entertainment-and-experiences-for-prima-cruise-industry-news/#respond Tue, 21 Sep 2021 13:13:02 +0000 http://whistlestopdepot.com/norwegian-announces-onboard-entertainment-and-experiences-for-prima-cruise-industry-news/

Norwegian Cruise Line today announced the new entertainment and on-board experiences for Norwegian Prima, which will be launched in the summer of 2022.

The company announced the Tony Award nominated musical “Summer: The Donna Summer Musical” as an interactive headliner.

When the ship sets sail in the summer of 2022, Norwegian Prima will also showcase numerous world-class cruise industry experiences and new brand experiences, including the world’s first venue that transforms from a three-story theater to a Vegas-style nightclub, with free-fall dry slides and the largest race track at sea, according to a press release.

“We not only increase the guest experience, but also ensure an adrenaline rush and multi-sensory overload,” said Harry Sommer, President and CEO of Norwegian Cruise Line. “When we launched Norwegian Prima, we wanted to exceed expectations and offer our guests more space, superior service, thoughtful design and a variety of unforgettable experiences – the wow factor they have been craving for on a highly anticipated cruise vacation to have.”

“Summer: The Donna Summer Musical” comes from the high-performing production team that brought “Jersey Boys”, currently resident, to Norwegian Bliss. This is the story of Donna Summer’s meteoric rise from young starlet to queen of the disco with a score of more than 20 mega hits by Summer including “Bad Girls”, “Last Dance” and “Hot Stuff”. The 75-minute immersive production will be a first at sea, with the theater itself turning into a full disco and guests being part of the show and dancing to the all-time medleys of the summer.

The dance crew takes guests from the disco glam of “Summer” to the neon lights of “Light Balance Universe” with Light Balance, the golden buzzer winner of “America’s Got Talent”, and brings visual effects and style to the Norwegian prima.

Sensoria

All Norwegian Prima headlining acts, including some of the new onboard experiences, will be the focus of attention at Sensoria. The three-story venue, designed to seamlessly transform the space from a state-of-the-art performance stage into a sprawling dance floor, will have customizable seating arrangements and a moving LED screen that descends from the ceiling and is almost half the size of the venue

There’s also the new LIVE on NCL game show experiences, which allow audiences to be part of the show and have the opportunity to win big prizes.

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How Taiwan’s last “lion fishing” boat keeps tradition alive http://whistlestopdepot.com/how-taiwans-last-lion-fishing-boat-keeps-tradition-alive/ http://whistlestopdepot.com/how-taiwans-last-lion-fishing-boat-keeps-tradition-alive/#respond Tue, 21 Sep 2021 01:50:53 +0000 http://whistlestopdepot.com/how-taiwans-last-lion-fishing-boat-keeps-tradition-alive/

Text by Gladys Tsai, CNN; Video from John Mees, CNN

When night falls, a group of fishermen set sail off the coast of northern Taiwan to catch sardines using a traditional method: fire.

As soon as they are at sea, a fisherman lights a fire on a stick with acetylene gas – created by adding water to calcium carbide, which the locals call sulfur stones.

A chaotic scene follows: Hundreds of glittering pennies jump out of the sea like falling stars while other fishermen collect them in nets.

As the fishing begins, the pungent smell of the gas is in the air.

Local fishermen in northern Taiwan have been using fire to catch puffed sardines for centuries. According to the New Taipei City Ministry of Culture, the earliest documentation of the calcium carbide technique dates back to about a century ago when the island was ruled by the Japanese.

The practice is believed to originate from the Basay, an indigenous group who lived in the area for centuries.

Six decades ago, around 100 fishing boats put out to sea between May and August and illuminated the sea with soft yellow flames. But since the flaky sardines have depreciated, there is only one firefishing boat left in Taiwan today.

A practice that goes back centuries

Hsu Cheng-cheng, a Taiwanese tour operator, aims to keep the tradition alive.

Since 2012, Hsu has been organizing regular guided tours in Jinshan, a rural coastal town in northern Taiwan, where tourists can experience the tradition up close.

He explains that the practice of fire fishing was widespread in the olden days because it was effective in catching flaky sardines, which were popular in Taiwan.

“People used to catch flaky sardines for food. The fish is cute and has many tiny bones, so it’s high in calcium, ”he told CNN. “The fish is usually fried or braised in soy sauce with grated ginger.”

Sardines were usually caught during the summer season as the fish followed the current of water through the Pacific Ocean to the coasts of northern Taiwan.

As soon as the boat reached the fishing spot, the fisherman in charge of lighting the fire – known as the “fire chief” – instructed his team to add the right amount of water at the right time.

Sardines, attracted by the light, jumped out of the water and into fishing nets.

However, the tradition slowly faded as the number of puffed sardines in the area rapidly declined. The fish also gradually became less popular and cheaper, causing many fishermen to pull out and leave the industry.

Save the tradition

Hsu, 60, said he was inspired to save tradition because it was an important part of Taiwan’s local heritage.

“I had a strong feeling that it was going to die out soon,” he says.

Hsu, who has also led eco-tours, says he appreciates the importance of cultural heritage due to its interweaving with local ecology.

Since it is no longer profitable to catch flaked sardines, Hsu’s tours have brought income to the fishermen, which enables them to carry on the tradition and spread it to the rest of the world.

In 2015, the lion fishing tradition was classified as a “cultural asset” by the local government in order to raise awareness of the importance of preserving the practice.

A glimmer of hope

While many fishermen have retired due to the demanding work and low income, Chien Shi-kai, 28, decided to enter the profession to continue the family business.

Chien learned how to catch sardines on fire shortly after completing his military service.

“My father owns one of the fire engines, so it was natural for me to get into the business,” he says.

“Two years ago the ‘fire chief’ had to retire for health reasons. My father and uncles on the boat wanted to pass the tradition on to the next generation and they encouraged me to take it on. That’s why I became the fire chief in such a short time. “

Today, Chien is responsible for lighting the flame on the last fire fishing boat in Taiwan.

During the summer fishing season, he usually works all night to catch the catch. “It’s a night job with hard work. When things get hectic, we have to work from 4:00 p.m. to 7:00 a.m., ”says Chien.

But the job is worth it, he adds, because he enjoys the sense of achievement when he hits the right spot and comes back with a big catch.

Various plans have been discussed between the community and authorities to keep the lion fishing tradition alive, but Chien says nothing is more urgent than bringing the fish back.

“Whether you’re promoting it as a tourist attraction or looking to increase the profitability of the business, it’s all about the fish,” he explains. “Without fish, it won’t be exciting for tourists, nor can income be increased.”

In the meantime, Chien and Hsu have teamed up.

Hsu ran 4.5-hour tours during the summer months to showcase lion fishing to tourists and photo enthusiasts. From Bisha Harbor in Keelung, a neighboring city to New Taipei, tourists can board a separate ship that sails near Chien’s fishing boat while it makes the catch.

The practice is fully geared towards tourists: the fire-fishing boat moves slower than usual so that the boat filled with tourists can catch up; the fishermen also stay in one place longer than usual so people can capture the beauty of the scene with their cameras.

After the pennies have been caught in front of the tourists, most of the fish are then released back into the sea. Hsu says this will hopefully allow the fish population to grow in the future.

He hopes that the current business model can give the old tradition a chance of survival.

“When the fish are back and such a practice can bring sufficient economic benefits, new fishermen could join and the tradition could be revived,” says Hsu.

The CNN Wire
™ & © 2021 Cable News Network, Inc., a WarnerMedia company. All rights reserved.

Images by John Mees on CNN.

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Apple’s ‘Ted Lasso’ wins Top Comedy Honor at the Emmy Awards http://whistlestopdepot.com/apples-ted-lasso-wins-top-comedy-honor-at-the-emmy-awards/ http://whistlestopdepot.com/apples-ted-lasso-wins-top-comedy-honor-at-the-emmy-awards/#respond Mon, 20 Sep 2021 03:11:15 +0000 http://whistlestopdepot.com/apples-ted-lasso-wins-top-comedy-honor-at-the-emmy-awards/

(Bloomberg) – Apple Inc.’s “Ted Lasso”, a show about a US football coach who moves to England to head a soccer team, was named Best TV Comedy, a breakthrough in efforts by the giant tech company, its Apple build TV + service.

In addition to the best comedy, the star and co-creator of the series, Jason Sudeikis, was named best comedy actor. Hannah Waddingham and Brett Goldstein received awards for best supporting actress and best actor for their work on the series. Jean Smart was named Best Actress in a Comedy for her work on Hacks on HBO Max.

Many Hollywood characters have expressed skepticism about Apple’s foray into entertainment. It hasn’t acquired a catalog of shows to fill its library for Apple TV +, and it has been careful about creating controversy with its programming. Still, less than two years after launching the service, the company dominates a category at the TV industry’s largest annual gala.

Sudeikis plays a college football coach who takes over a Premier League football team. Waddingham portrays a scheming team owner and Goldstein a former star player who is past his prime. Both Waddingham and Goldstein were relatively unknown in Hollywood prior to the show, an uplifting comedy that resonated with viewers and critics during the dark days of the pandemic.

The 73rd Emmy Awards have become a major battleground for a new breed of streaming service, with shows powered by AT&T Inc.’s HBO Max, Amazon.com Inc.’s Prime Video, Apple, and Walt Disney Co.’s Disney +. are produced with Netflix Inc., the market leader in streaming.

The awards given by the television academy are considered to be the highest honors in the television industry. The annual show isn’t seen by as many people as the Oscars or Grammys, and award shows in general have lost viewers in recent years. Still, profits can provide a boost in advertising, especially for new services that want to attract subscribers and attract talent.

Comedian Cedric the Entertainer will host the show, which will be broadcast live on both CBS and Paramount +. The Academy is hosting a personal ceremony in the LA Live entertainment district of downtown Los Angeles. Last year the Academy held a smaller ceremony where the statuettes were given home to the winners.

“You said this was outside; it’s not, ”joked actor Seth Rogen when handing over the first award. “Why is there a roof? It’s more important that we have chandeliers than making sure we don’t kill Eugene Levy. “

“Ted Lasso” was nominated for 20 Emmys, most ever for a first year comedy, and was the favorite for capturing the best comedy series. The show marks Apple’s first big break in terms of critical praise, social media conversations, and industry prestige, and Sunday night’s victories should bring more customers to Apple TV +, the iPhone maker’s paid streaming service. Produced by Warner Bros. ‘ The TV studio “Ted Lasso” has just completed its second season and has been renewed for at least one more.

(Updates with top comedy win in the first graphic.)

More stories like this can be found on Bloomberg.com

Subscribe now to stay one step ahead with the most trusted business news source.

© 2021 Bloomberg LP

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In the aviation battle for remote American cities, reap subsidies http://whistlestopdepot.com/in-the-aviation-battle-for-remote-american-cities-reap-subsidies/ http://whistlestopdepot.com/in-the-aviation-battle-for-remote-american-cities-reap-subsidies/#respond Sun, 19 Sep 2021 12:43:00 +0000 http://whistlestopdepot.com/in-the-aviation-battle-for-remote-american-cities-reap-subsidies/
  • The US government’s Essential Air Service program grants subsidies to airlines serving remote cities.
  • Around $ 315 million will be spent on the Lower 48 cities in 2021, most of which goes to the country’s smallest airlines.
  • EAS cities are in high demand and communities can be very specific about who serves them.

Beckley, West Virginia; Burlington, Iowa; and Clovis, New Mexico, are among the countless US cities overlooked and underserved by America’s largest airlines. There just isn’t enough constant demand to make it profitable.

But one airline’s losing money route can be another’s profit maker. In fact, a niche branch of regional airlines is visiting these cities and relying on the U.S. government for profits when they fly there.

The Department of Transportation’s Essential Air Service program incentivizes airlines to fly to more than 100 American cities. More than $ 315 million in annual contracts are being made in the Lower 48 alone, and nearly $ 27 million is being made in Alaska.

Any airline can bid to serve EAS cities, but regional airlines have cornered the market. The leading EAS airlines in the US include SkyWest Airlines, Cape Air, Boutique Air, Southern Air Express and Denver Air Connection, according to the latest DOT data.

When examining offers, the DOT takes into account, among other things, the airline’s reliability of service, connectivity to major airlines, opinions of the community being served and the cost of the subsidy. The cheapest bid doesn’t always win, even the one with the most community support.

Southern Air Express Cessna Caravan aircraft

A Southern Air Express Cessna Caravan aircraft.

Joey Gerardi / Gerardi Aviation Photography


In the case of Rutland, Vermont, the DOT selected Cape Air to provide the city with an annual grant of $ 1,959,579 for the first year and $ 2,018,366 the next year. Cape Air’s option has prevailed over a cheaper boutique air option, in part due to the lack of community support for the latter airline.

But what the community gives, the community can also take away. For example, San Francisco-based boutique Air was forced out of Ironwood, Michigan after its planes suffered two incidents on flights out of town.

The airport board voted to “find a new airline,” according to a government file, and three airlines – Air Choice One, Southern Air Express and Denver Air Connection – all submitted millions of dollars to take over from Boutique Air.

Large US airlines can also enlist the support of their regional airline partners, as easy connections to major airports can be critical to signing a contract. Some major airlines, including American, offer EAS routes themselves, but are only a small percentage of the program, according to the latest DOT count in July.

The unique airlines that operate these flights often use unique aircraft, including older models that are cheaper to operate. Aircraft can be over 40 years old, as is the case with some of Cape Air’s Cessna 402C aircraft.

Denver Air Connection Fairchild Swearingen Metroliner aircraft

A Denver Air Connection Fairchild Swearingen Metroliner aircraft.

Joey Gerardi / Gerardi Aviation Photography


Other airlines, including Boutique Air, are using private planes to transport the rich. “Some airlines feel more like a private person [flight,]”Joey Gerardi, an aviation writer who has completed more than 40 EAS flights and seen the best and worst of the program, said Insider.

Most of the EAS flights he’s done have simply been with no in-flight entertainment or even no flight attendants.

“A lot of Essential Air Service airlines don’t have much service at all and that’s just because of the size of the plane,” Gerardi said, adding that some offer special treats like a snack basket with large chocolate bars.

Alaska operates a lot of EAS flights because the state’s cities are remote, and Alaska Airlines is a well-known airline that operates its fleet of Boeing and Embraer aircraft. On these flights, the experience may be indistinguishable from a standard Alaska Airlines flight.

But the type of aircraft used can be a point of contention for communities. Michigan-based Dennis Lennox complained in a letter to DOT about SkyWest’s Bombardier CRJ200 aircraft, which operated daily flights between Detroit and Pellston, Michigan, under the Delta Connection brand.

Delta Air Lines CRJ 200

A Delta Air Lines Bombardier CRJ200 aircraft.

Nicolas Economou / NurPhoto / Getty


“This aircraft has survived its viability, is regularly in disrepair, and provides passengers with an unacceptably uncomfortable flight experience even with a 45 minute to 1 hour flight,” Lennox wrote, estimating that 40% of the flight he booked on the plane has been delayed or canceled.

And with millions of government subsidies, these airlines don’t have to worry about filling every seat, and often they don’t.

“At least 80% of the EAS flights I’ve been on have five or fewer people,” Gerardi said.

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]]> http://whistlestopdepot.com/in-the-aviation-battle-for-remote-american-cities-reap-subsidies/feed/ 0 A growing wave of New Zealand companies start up in Colorado http://whistlestopdepot.com/a-growing-wave-of-new-zealand-companies-start-up-in-colorado/ http://whistlestopdepot.com/a-growing-wave-of-new-zealand-companies-start-up-in-colorado/#respond Sat, 18 Sep 2021 18:21:30 +0000 http://whistlestopdepot.com/a-growing-wave-of-new-zealand-companies-start-up-in-colorado/

More than two dozen New Zealand companies, many start-ups, have settled in the metropolises of Denver and Boulder in recent years, making the region a launch pad for their American ambitions.

New Zealand has about 900,000 fewer residents than Colorado, so it has a limited domestic market even with customers from nearby Australia. Although small, the country is a hotbed of innovation with global reach. These startups are increasingly choosing Denver over Silicon Valley and other competitors when it comes to building US businesses.

“The Colorado mindset is a great fit for New Zealanders,” said Andy Burner, vice president of people and business operations at Xero, a provider of cloud-based corporate accounting software. “I was overwhelmed by how welcoming and open the city is.”

Xero, a rapidly growing competitor of QuickBooks, moved its American headquarters from San Francisco to the Denver metropolitan area in 2017. Of around 80 local employees prior to the move, Denver is now home to more than 200 of the company’s 300 US employees.

The company is a leader in New Zealand’s tech community, and its decision to leave Northern California, the typical tech transplant landing site, helped put Colorado on the map. Burner and other Xero executives are actively promoting Denver and making it easier for their compatriots to land here.

Most New Zealand companies coming to Colorado are technology-oriented, and some are focused on aerospace, an industry that Colorado is a leader. Agriculture and energy are also overlapping areas. Kiwi companies operating in Colorado include AD Instruments, Adeption, Auror, Cin7, FileInvite, Fingermark, Holmes Solutions, Medtech Global, TracPlus, and Vend.

Burner and other New Zealand executives gave similar reasons why they chose Denver over Northern California and why Denver beat rivals like Salt Lake City, Austin and Chicago.

Access to capital, customers and talent are the main reasons Denver rose over the alternatives, said Ky Hacker, vice president of Revenue and Operations at FileInvite, a document-sharing platform that Denver selected as its North American location in June is supposed to bring about 140 jobs to Denver after all.

Denver and Boulder have strong technical expertise and a skilled workforce is ready to move here, which is helpful for overseas companies trying to explore the US job markets. Denver’s inland location and the variety of domestic flights make it easy to get to other markets.

When it comes to connecting to the home office in New Zealand, the Mountain time zone also works. And the entry cost is lower than in more expensive coastal markets.

“What really sealed the deal for Denver for us was a quality of life and a culture that went well with our business and New Zealand culture,” said Hacker. “We both want to work hard and grow fast, but we do it in a human way.”

A joint effort

Although the recruiting efforts themselves have now picked up pace, an important accelerator has been active engagement by Denver Economic Development and Opportunity and the Colorado Office of Economic Development and International Trade, which led a trade mission to New Zealand and Australia two years ago.

Stephanie Garnica, DEDO’s global business development director, said Denver was recruiting overseas companies through trading offices until the Great Recession forced it to pull out. In 2018, the city restarted its international presence with Garnica and two other employees and paid off heavily in interest and removals.

“New Zealand and Australia are great standouts. They are two of our target markets here because of our success and the existing community, ”she said.

Programs like Denver Startup Week and Global Landing Pad help established and foreign startups connect with the local business community. New Zealand and Australia have become so important as sending countries that DEDO dedicated a complete Global Landing Pad program to them in the spring.

“We also know that having a positive experience with Colorado, from early research into one company to breakthroughs and hires here in the state, will lead you to meet other companies. We have seen a lot of this lately when New Zealand and Australian companies referred companies on their networks to investigate how they too can successfully grow their businesses in the state, ”said Michelle Hadwiger, assistant director of global affairs for the state Development, in one email.

Hadwiger said Australia is the third largest source of FDI in Colorado alongside Germany. Despite its small size, New Zealand is the sixth largest provider of foreign direct investment, alongside France and Switzerland.

A cultural fit

Although the Bay Area is a mecca for tech startups, doing business there is expensive and the competition for talent is fierce, Garnica said. And with so many options available, employees tend to be less loyal.

“You want to do interesting work and work hard, but you also want to enjoy the outdoors,” said Tom Batterbury, co-founder and co-CEO of Auror, pronounced “ora” of the common ethic, the New. connects Zealand is more closely related to Colorado than the highly competitive culture of Silicon Valley.

Aside from the oceans, New Zealand and Colorado share majestic landscapes and many opportunities for recreation.

“There is the clichéd place of San Francisco, and we quickly ruled that out. We went to Portland, Ore., But it didn’t feel right to us, ”he added. Another shortlisted city, Chicago lacked the outdoor vibe, leaving Denver and Austin behind.

Auror offers crime intelligence software that helps retailers track and report thefts to authorities. The company realized early on that to be successful, it needed to partner with retailers around the world. Although the Denver operation currently has six employees, including Batterbury, rapid growth is expected as the North American market opens.

“Realistically, 90% of our business will likely be outside of North America in the next few years, and we expect we will have over 100 people on this team,” he said.

One thing that helped Batterbury was a conversation he had with Burner about the advantages of Denver over other cities. Batterbury is now recruiting more executives from New Zealand. And he notices small changes that have made life here more comfortable.

“There are a few places that serve New Zealand and Australian style meat pies and there are now two New Zealand style ice cream parlors including one next to Sloans Lake,” he said, noting that English meat pies are no substitute. “You feel at home there.”

Further confirmation that he had made the right choice came when he and his wife had their second child and neighbors came to support them, replacing the family and friends they had left behind.