Why does it matter? Click-to-play access has the potential to give players a whole new way to experience new titles and old favourites. Our showcase of this cloud streaming technology advances the gaming industry by allowing gamers to play a title first without making a large purchase or signing up for another subscription service. It also means more options for game publishers, offering dynamic experiences for new and existing fans without the friction of logins, downloads, or gaming hardware requirements.
We first launched click-to-play games with Batman: Arkham Knight on computers last fall, powered by Google’s Immersive Stream for Games. Starting today, we’re taking things to a new level with Control Ultimate Edition with the ability to play on your mobile devices with just one click for the first time.
We’re extending this gaming experience beyond your computer screen, as networks like our AT&T 5G2 can stream AAA games to the phone in your pocket with high-fidelity performance. Thanks to its low lag, faster speeds and higher capacity, our 5G and one-click play highlights an exciting future for gaming, especially on the go.
Where could this lead? We envision that in the future, publishers could use the combination of 5G connectivity and cloud streaming technology to offer limited-time game sessions directly from a search result. This gives players a chance to try before they buy. If they continue with their purchase, their progress will be saved in the cloud, so they can pick up right where they left off with the downloaded version.
What are people saying? “AT&T gives gamers the power to take their favorite games where Wi-Fi can’t. By introducing click-to-play access to mobile devices, we’re showing how high-fidelity gaming can be delivered on the go,” said Matthew Wallace, associate vice president, 5G Product & Innovation, AT&T. “We’re thrilled to be working with developers like Remedy Entertainment and publishers like 505 Games to show our customers where the journey is going and how AT&T’s technology will be a driving force in getting there.”
“As our premier Immersive Stream for Games partner, AT&T’s continued investment in delivering games direct to its customers underscores our ability to provide advanced streaming technology, the right tools to easily port games, powerful detection capabilities, and the power to streamline a live stream.” provide the necessary analysis. Customer business,” said Dov Zimring, Head of Product, Immersive Stream for Games. “Today’s launch of 505 Games’ Control Ultimate Edition is a testament to that capability, with Immersive Stream for games allowing AT&T customers to click and play the full game on new devices at home or on the go with no downloads or installs .”
What’s the big picture? Adding click-to-play mobile games is part of our mission to be the best connectivity provider in America, whether you’re at home, work, or on the go. We do this with the most reliable 5G network3 and the nation’s fastest growing fiber optic Internet in America4to give you a seamless experience from a single source – AT&T.