(Bloomberg) – Apple Inc.’s “Ted Lasso”, a show about a US football coach who moves to England to head a soccer team, was named Best TV Comedy, a breakthrough in efforts by the giant tech company, its Apple build TV + service.
In addition to the best comedy, the star and co-creator of the series, Jason Sudeikis, was named best comedy actor. Hannah Waddingham and Brett Goldstein received awards for best supporting actress and best actor for their work on the series. Jean Smart was named Best Actress in a Comedy for her work on Hacks on HBO Max.
Many Hollywood characters have expressed skepticism about Apple’s foray into entertainment. It hasn’t acquired a catalog of shows to fill its library for Apple TV +, and it has been careful about creating controversy with its programming. Still, less than two years after launching the service, the company dominates a category at the TV industry’s largest annual gala.
Sudeikis plays a college football coach who takes over a Premier League football team. Waddingham portrays a scheming team owner and Goldstein a former star player who is past his prime. Both Waddingham and Goldstein were relatively unknown in Hollywood prior to the show, an uplifting comedy that resonated with viewers and critics during the dark days of the pandemic.
The 73rd Emmy Awards have become a major battleground for a new breed of streaming service, with shows powered by AT&T Inc.’s HBO Max, Amazon.com Inc.’s Prime Video, Apple, and Walt Disney Co.’s Disney +. are produced with Netflix Inc., the market leader in streaming.
The awards given by the television academy are considered to be the highest honors in the television industry. The annual show isn’t seen by as many people as the Oscars or Grammys, and award shows in general have lost viewers in recent years. Still, profits can provide a boost in advertising, especially for new services that want to attract subscribers and attract talent.
Comedian Cedric the Entertainer will host the show, which will be broadcast live on both CBS and Paramount +. The Academy is hosting a personal ceremony in the LA Live entertainment district of downtown Los Angeles. Last year the Academy held a smaller ceremony where the statuettes were given home to the winners.
“You said this was outside; it’s not, ”joked actor Seth Rogen when handing over the first award. “Why is there a roof? It’s more important that we have chandeliers than making sure we don’t kill Eugene Levy. “
“Ted Lasso” was nominated for 20 Emmys, most ever for a first year comedy, and was the favorite for capturing the best comedy series. The show marks Apple’s first big break in terms of critical praise, social media conversations, and industry prestige, and Sunday night’s victories should bring more customers to Apple TV +, the iPhone maker’s paid streaming service. Produced by Warner Bros. ‘ The TV studio “Ted Lasso” has just completed its second season and has been renewed for at least one more.
(Updates with top comedy win in the first graphic.)
More stories like this can be found on Bloomberg.com
Subscribe now to stay one step ahead with the most trusted business news source.
© 2021 Bloomberg LP