ABG Entertainment and Talent Resources Sports are teaming up for the hottest event to celebrate the biggest weekend in esports, Sports Illustrated The Party x Palm Tree Crew

NEW YORK, January 20, 2022 /PRNewswire/ — Sports Illustrated announced today that it’s going there Los Angeles for Big Game Weekend with The Party x Palm Tree Crew. ABG Entertainment and Talent Resources Sports will host Sports Illustrated The Party, which begins at 9:00 p.m. PST Saturday February 12, 2022, at Century Park in Los Angeles, California. To purchase tickets and tables, visit SITHEPARTY.COM, operated by SI Tix.

Sports Illustrated The Party brings together some of the top names in entertainment and sports in one premier outdoor destination Los Angeles. Guests can expect a night of unforgettable musical performances by Kygo, Jack Harlow, Frank Walker, David Solomon and DJ Irie.

“ABG Entertainment is thrilled to bring Sports Illustrated back to Big Game Weekend and to partner with Talent Resources Sports and Palm Tree Crew for an incredible celebration,” he said Markus Rosen, President – ​​ABG Entertainment at Authentic Brands Group, owner of the Sports Illustrated franchise. “This will be an unforgettable experience for partygoers and our most memorable big game event to date when we safely return to live events.”

“Every year we want to make our Big Game event with Sports Illustrated bigger and better than ever,” he said David Spencer, Founder and Co-CEO of Talent Resources Sports. We’ve spent the past two years painstakingly planning a safe, immersive, elite party-goer playground with a curated mix of talent, brand partners, photo opportunities and more that will be unlike anything LA has ever seen.”

“I’m excited to be a part of this year’s Big Game Weekend in LA! This is a special weekend and Palm Tree Crew is honored to host an event with Sports Illustrated,” said Kygo.

Proof of negative COVID-19 test results within 48 hours of the event or proof of full COVID-19 vaccination is required to attend the party. All vaccinated guests are encouraged to sign up for Clear’s free digital vaccination card (DVC), which provides proof of vaccination only by visual inspection on a mobile phone without notification. On-site rapid COVID testing and pre-event PCR COVID convenience testing will be provided as needed for The Party. Per Los Angeles District, everyone, regardless of vaccination status, is urged to wear a mask. Best practices for COVID-19 safety are being followed as recommended by LA County. In the event of cancellation, a full refund will be given.

PATRÓN Tequila, the world’s leading ultra-premium tequila, will be the official tequila partner for The Party, offering special PATRÓN cocktails. Additionally, Col Bleu has partnered with The Party as their official vodka partner Conor McGregors Proper No. Twelve Irish Whiskey as Official Whiskey Partner. JBL will serve as The Party’s audio partner for The Party. Other partners include SI Sportsbook, Soultox, Kiswe, OneOf and JCPenney, with more to be announced. To purchase tickets and tables, visit SITHEPARTY.COM, operated by SI Tix.

Sports Illustrated The Party x Palm Tree Crew is produced by ABG Entertainment and Talent Resources Sports.

About Sports Illustrated
sports illustrated (SI) is an unparalleled and influential leader known for shaping modern culture and uniting athletes, teams and fans worldwide. At the intersection of sports, lifestyle and entertainment, Sports Illustrated is a 360-degree company that delivers immersive content, innovative digital experiences, unforgettable events and original products. His award-winning media company brings powerful storytelling to life by exploring profiles, breaking news and matchday statistics on SI.com, social media and the monthly print magazine. The most trusted name in esports goes beyond the media SI Tix, a fan ticketing platform for sports and entertainment events and SI Sportsbook, the most trusted sports betting platform recently launched in Colorado with other states to follow. Sports Illustrated Studios translates the biggest and most compelling stories, characters and moments in sports into long-form film, television and audio content. The franchise brings its unique and authentic perspective to marquee events and compelling brand activations including The Sports Illustrated Awards, The Party and Club SI.

For more information visit SI.com.

Follow Sports Illustrated on Twitter, Instagram, and Facebook.

About ABG Entertainment
ABG Entertainment offers unparalleled storytelling through long- and short-form content, live event production, hospitality and immersive experiences in collaboration with the world’s most influential creators, distributors, brands and artists. ABG Entertainment is a division of Authentic Brands Group, a global brand development, marketing and entertainment company and owner of a portfolio of iconic and respected brands that represent more than 14 billion dollars in retail worldwide. For more information visit authenticebrandsgroup.com

About Talent Resources Sports
Talent Resources Sports (TRS) facilitates a variety of athlete engagements, including product placement, personal appearances, and long-term brand endorsements. Most importantly, TRS is at the forefront of building event-driven platforms alongside media powerhouses like Sports Illustrated, Bloomberg and gymnast sports, to culturally charged moments all year round. TRS sees continued success in curating unique experiences around meaningful touchpoints to maximize exposure, engagement and high-impact outcomes. TRS is a trusted strategic partner for corporate clients, real estate and lifestyle brands looking to expand their marketing programs through an integrated approach that brings brands, athletes, celebrities and audiences together. Additionally, as an active venture capital investor, TRS has a proven track record of developing brands and launching consumer products. To learn more about Talent Resources Sports, please visit talentresourcessports.com.

Follow Talent Resources Sports on Instagram, Facebook and youtube.

About Palm Tree Crew
Palm Tree Crew was started by Kygo and his manager, Myles Shearwhen they began gifting necklaces of palm trees to their inner circle in 2018 as a symbol of the community formed on sunny days in paradise. In 2020, Palm Tree Crew Holdings was formed to share Palm Tree Crew with the world through luxury products, world-class events and venture capital investments. Palm Tree Crew aims to bring happiness, connection and life-changing experiences to everyone 365 days a year. Led by Myles Shear and managing director, Austin Criden, the company is based in Miami, Fla.

Follow the Palm Tree Crew on Instagram and learn more at www.palmtreecrew.com

Media contacts:
Michelle Ciciyasvili – ABG Entertainment – Sports Illustrated
[email protected]

Bonnie Taylor – Sport talent resources
[email protected]

Partnership Inquiries:
Jeremy Castro – ABG Entertainment & Sports Illustrated
[email protected]

Jennifer Ross – Talent Resources Sport
[email protected]

SOURCE Authentic Brands Group; Talent Resources Sports

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