NEW YORK, April 5, 2022 /PRNewswire/ — 5WPR, one of the largest independent PR firms in the United States, has released its Consumer Culture Report, which reveals that consumers aged 16-24 depend on artificial intelligence (AI) shopping assistance — including language support and Virtual reality fittings – more than any other generation.
When asked if they use AI when shopping online, 55% of Gen Z answered yes, compared to just 37% of all other respondents who were asked the same question. Of the youngest consumers using AI offerings, 15% report using AI every time they make an online purchase.
“As AI developments continue to seamlessly integrate hyper-personalization into online shopping experiences, we expect consumers of all ages will adapt,” said the CEO of 5WPR. Dara A Busch. “But as the first fully digitally native consumer group, Gen Z consumers already know how to use the technology needed to deliver a rich experience, so there is little or no learning curve. As technology emerges, we will no doubt continue to see younger consumers as the earliest adopters.”
When asked to rank common AI features based on how often they use them when shopping online, the youngest consumers cite reverse image search as their most used AI feature, while the remaining age groups chose interactive chat.
Overall, the ranking is as follows:
- Interactive chat (50%)
- Voice Search (43%)
- Reverse Image Search (37%)
As a leading consumer PR firm and award-winning digital agency, 5WPR strives to be an industry pioneer and provide clients with the most up-to-date consumer insights. The information gained from the survey guides the strategy, planning and execution of customer campaigns.
The study was conducted by Censuswide with 2,002 respondents aged 16 and over United States of America between 11/18/21 and 11/22/21. The survey was conducted by a nationally representative American adult. Censuswide adheres to and employs members of the Market Research Society based on the ESOMAR principles.
5W Public Relations is a full-service public relations agency in NYC known for cutting-edge programs that explore businesses, issues and ideas. With 250+ professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofits), B2B (Corporate Communications & Reputation Management), Public Affairs and Crisis Communications and digital marketing (social media, influencers, paid media, SEO). Awarded PR Agency of the Year in 2020, 5W offers leading companies an imaginative, bold and results-oriented approach to communication.
SOURCE 5W Public Relations