NEW YORK, March 3, 2022 /PRNewswire/ — 5WPR, one of the largest independent public relations firms in the United States, today announced the expansion of its Food and Beverage division, serving consumer, business and technology clients. 5W recently announced a specialty food technology division, as well as the expansion of its dedicated alcohol and spirits division, in response to increased industry interest.
In 2021, 5WPR’s Food and Beverage practice was ranked among the top 15 in the US for the fifth consecutive year by O’Dwyer’s, a leading public relations publication.
“As a leading food and beverage practice, we are known for working with clients who are at the forefront of emerging trends in the industry, from cannabis-infused products to the rising popularity of plant-based proteins,” said 5WPR Consumer President, Dara A Busch. “The practice has now grown in response to the changing landscape of the industry post-pandemic and, as always, we look forward to navigating this new landscape with our clients and driving their continued success.”
“Food and beverage is more than the end product, it also encompasses the sourcing, production and distribution of ingredients and the way modern food is designed, purchased and delivered,” said 5WPR Corporate and Technology President, Matthew Caiola. “With our expertise, we work to make consumers more familiar with the brands and technologies they associate with their culinary experiences.”
5W PR understands the competitive landscape of the food and beverage industry and has developed tried-and-true strategies to target its clients’ core demographics. The team delivers results through key industry relationships with influencers, bloggers, celebrities and media. By implementing integrated PR, digital, influencer partnerships and social media campaigns, 5W ensures maximum reach for its customers. From facilitating new product launches to developing long-term creative strategies that ensure maximum media coverage, 5W’s experience in the food and beverage space gets clients the results they are looking for.
5W Public Relations is a full-service public relations agency in NYC known for cutting-edge programs that explore businesses, issues and ideas. With 250+ professionals serving clients in B2C (Beauty & Fashion, Consumer Brands, Entertainment, Food & Beverage, Health & Wellness, Travel & Hospitality, Technology, Nonprofits), B2B (Corporate Communications & Reputation Management), Public Affairs and Crisis Communications and digital marketing (social media, influencers, paid media, SEO). Awarded PR Agency of the Year in 2020, 5W offers leading companies an imaginative, bold and results-oriented approach to communication.
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SOURCE 5W Public Relations